InsaneJournal Announcements

The IJ upgrade sale is on

squeaky

5/12/10 09:48 am

We have determined that we need an additional 2 web servers. This is going to need an upfront cost and some additional cash for boosting the reserves.

What we are going to do is start a sale on both regular accounts and we are going to be selling Permanently Insane accounts immediately. We will stop the sale once we have raised the needed funds. I will give 48 hours notice before stopping the sale.

The sale prices are going to be 20% off our regular low prices.

Permanently Insane - $40

Permanent Extra Userpics - $20

12 month Self-Committed - $20
6 month Self-Committed - $12
1 month Self-Committed - $4

12 month Extra Userpics - $16
6 month Extra Userpics - $8

Rename Token - $4

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• (Anonymous)

  5/12/10 07:24 pm (UTC)

  I like how you're motivating users to buy paid/permanent accounts, but reading comments in your previous post I think that in offering frequent permanently insane account sales you are hurting the chance to bring in reoccurring revenue. Yes, it a large amount of cash in the short term but in the large term it's going to run out. IJ is supported by users and since there isn't a large active base like LJ, we aren't going to be able to bring in that type of money.
  
  I'd like to suggest that maybe offer some other type of deals or even tell the users a rough estimate how much the new servers cost and what monthly fees IJ incurs. You're already promoting paid accounts with a discount. Paid accounts for a year are what $25? Maybe temporarily increase the price to $30 and throw in the gift of extra user pictures for six months? OR make it $35 and a year of extra pictures. I dunno this are just suggestions off the top of my head.
  
  - Concerned User

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  • squeaky

    5/12/10 07:27 pm (UTC)

    

    We are aware of this, but with the nature of the site, it is only a temporary hit on recurring revenue. We have been trying to reduce the amount of times we put these items on sale, and are only using it for raising capital when desperately needed.

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  • ex_cecilia36

    5/13/10 04:45 pm (UTC)

    

    I think you have a point, but my sense is that IJ has a much larger roleplaying population than LJ and a lot of people (like me!) are willing to put money out on paid accounts but not insane ones. So that's a plus! :)

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