It's not a scam; I've been using them from years and some of my favorite shiny items have come from this site. You pay about $6 for shipping (and if you get a pendent, you have to pay for the chain if you want that as well) but that's it. Oh, and the ring sizes run a bit large. Still! Great way to stock up on gifts that look like you spent a lot on it, without breaking the bank. ♥