Later, the Red Hulk threatens Urich that he'll knock down the building where everyone at Front Line works if he prints the story.
Wait...Front Line is that newspaper that goes on to printing unpleasant truths about Norman Osborn, current head-honcho of everything crazy and evil in the Marvel Universe, right?
If they ain't afraid of the Green Goblin, why should they be afraid of someone knocking over their building? Something which they easily can circumvent by, dunno, moving to another building? I don't think Rulk is that much of a newspaper reader, I doubt he'd check the newspaper's address.