Context: Norman Osborn (who in this universe turns into a Goblin monster instead of dressing up like one) and his merry band of Spidey villains stage a coup on the White House. The Ultimates intervene. Needless to say, in the final stages of the fight, the Goblin's the only villain left standing. Nick Fury pulls out his trump card.
Meanwhile, Thor has taken down Electro and the rest of the Ultimates congratulate him.
Good job, Tony, you stupid drunk. The whole point of getting Harry was to appeal to Norman's better side and make him go quietly, and just when he's in the process of turning back to normal, you blast him in the back. Then his already traumatized and mentally unstable son watches as his father is brutally taken down in front of him. And Iron Man could care less that his actions caused all this.