I'm not blaming them for bad business decisions - I'm simply saying what's good for business isn't necessarily good for the book itself. Well... no duh, if they're cancelling it; bad choice of words. What I mean is that sales logic, necessary though it may be to run a company, does not always translate to the logic of public opinion. From everything I've read, Blue Beetle was on the cusp of making it big when it was cancelled - 'The Brace and the Bold' had just been launched, with Jaime as a central character and marketing possibilities galore. I firmly believe that, had they waited just a liiiittle bit longer, BB would have been a top-selling book - it was already growing in readership. OK, you have a point about Marvel. Still, like DC, this can't last forever.