*** Belomorkanal (or just "Belomor" in slang) is a popular Soviet cigarette brand created (and named) to commemorate the construction of the White Sea-Baltic canal, for some reason. They were one of few brands widely available in Sokovia even after the iron curtain fell.
**** Literally translated by someone without adequate knowledge of Soviet cigarette brands, this might look like "baby from the White Sea," or stranger still, "the pale-faced baby."