DURING THE RITUAL
Ruby stood on the left side of Crowley. Eyes black as she felt the power come to the fore she pulled her knife. Her other knife, from her ankle sheath. Ironic really that she was using the knife she'd used so often for her blood to fuel Sam's addiction. Now that same tainted demon blood was calling to him. Ruby waited until it was her turn and sliced into her palm letting the blood drip into the bowl. "Sam Winchester." she said clearly, locking eyes with Crowley as she spoke. "My husband. Father of our daughter. The reason I...the reason I'm me. The reason I changed. The reason I'm not dead on the floor of a Maryland Convent still loyal to a monster. He's kind, strong, funny, brave, hell of a good lay and basically, yeah I want him back."
It wouldn't be a Ruby speech without something along those lines, and she knew if Sam could hear her, he could hear that.
"Come back to me babe. Sam Winchester I'm calling you home." she said again. Keeping her focus on her husband. On the love of her life. In fact the only man she had and ever would love. The one that had taught her how in spite of all the millions of reasons he had to hate her, he'd seen past that and found someone worthy of his time.