Surprisingly, they do. Like. There are a lot of dumpster fires. Mostly the locals have to be reassured about Outlander stuff, because we're technically weird interlopers? So that relationship is important.
Oh, no, I'm not magical at all. It has more of a pharmacy vibe, with natural locally-sourced products. Skin care, hair care, candles, coffee and tea. That sort of thing. And artisanal goat cheese.