He chuckled and shook his head, willing away the entire case and opening it. "I've spent eons being seen as nothing more than another word for a singular evil entity. It really grates on my nerves when people don't get proper credit where credit is due." He didn't take any of Crowley's tobacco, but plucked another brand of cigarette out from the case, and handed it back to him. "And it's growing increasingly annoying just to get people to believe in Evil as a given reality. A truth. At least it's easier to persuade them into walking that path." He looked over at the other demon, and smiled, a cool, collected thing.