Then let us sum up. People are watching, buying and consuming media that they do not enjoy based on brand loyalty, despite the fact that they no longer enjoy it and it upsets them to the point of physical anger in some unfortunate cases.
This is apparently not a sufficient push to seek out a different brand they do enjoy and would make them happy, as well as likely helping their emotional well being, because they feel a compulsion to buy that brand and only that brand as it were no choice at all involved.