This precisely. Although I would argue that the word 'artisan' here is less an aspirational one than another example of forcing the consumer to use a ridiculous (in this case, in the sense that it is so obviously false) term in the service of the entity attempting to distinguish its sandwich from someone else's. When I must lie to order my sandwich, I am implicated in a system of untruth and oppression that uses my need for inexpensive and convenient products to disseminate further untruth throughout the market.
But yes, no one is lining up for week-old bread, this is true.