First Filter
Huh, maybe your world doesn't have Stephanie Meyer. Oh that this world was without her, or that she never gave her baby vampires such stupid strength. In Twilight, vampires sparkle. "Do I dazzle you?" is a legit literal question for them. But the point is, this public's been exposed to a lot of different kinds of vampires.
I'd recommend a site that's flexible, a basic design that can take accents that shift the mood, with a layout that encourages both dancing and drinking. Having a wide range of kinds of vampires can be it's own draw to people. It's not like any of these vampires here are likely to come in every night. But if we know when they're coming in and customers know when to expect a kind of vampire, we can make small changes that get the targeted consumer to stay longer and spend more money.