Robertson's Jam has taken the Golliwog off its label, but evidently up until the 90s you could send in some labels and get Golly pins and stuffed dolls. There's quite a bit of discussion about this online. Of course it's a racist image but most commentators remark how much they loved their Gollies as children and wish they had kept them.
Quite a remarkable image, generations of little boys and girls carrying this bizarre character around and hugging it with the devotion children have for their cuddly dolls.