It's one of the reasons why, when I first heard that he'd be rebooting Spider-Man, I thought, "Well, I don't know about these retcons, but at least the writing and the art will be well-done FUN!"
HA HA HA HA HA HA HA HA HA HA HA HA HA oh god it's not funny it hurts so much inside
P.S. It was so cool of everyone else involved to be such a good sport about playing up their own proclivities.