Who does, indeed? Until Damian makes his great sacrifice after the death of Dick, Tim or... hmm (I guess) possibly Alfred. But there will be some big turning point where we, the reader, after watching Damian struggle and be obnoxious, will be emotionally disposed (should we take the challenge) to care about Damian as a hero.
I hear you on the meta-ironic. Time will tell, as usual. Damn you, comics!