And to give credit to Bendis when it's due, he actually played with this in USM, when Ult!Spidey met Ult!Shocker, and said to him, "Who are you - the Vibrator?"
Of course, Stan himself has since done an episode of Robot Chicken in which he acknowledged the current slang behind the Shocker's name:
"The Watcher is called that because he WATCHES people," Stan said, before making the "shocker" hand gesture, "and the SHOCKER is called that because -"