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batcookies ([info]batcookies) wrote in [info]scans_daily,
@ 2009-04-23 19:58:00

Previous Entry  Add to memories!  Tell a Friend!  Next Entry
Entry tags:char: green lantern/john stewart, char: vixen/mari jiwe mccabe, creator: dwayne mcduffie, group: justice league of america, title: justice league of america

Justice League of America 32, and some comments from the writer
While looking for responses to the latest issue of JLA, I came across a compilation of Dwayne McDuffie's quotes.






Originally Posted by Dwayne McDuffie
Yes, Anansi is supposed to be me, and the story arc is about my not having control of the stories in my book. Ironically, both [the Anansi/Vixen] story and the parallel Red Tornado arc were supposed to be smaller B and C plots in a much larger arc (involving Luthor's plan from my first arc, Starro, and Despero) that I wasn't able to do because of other plans in the DCU.

Originally Posted by Dwayne McDuffie
Originally, Luthor's plan involved Starro, Red Tornado, Despero and Per Degaton, but I had to drop that storyline at the same time I had to stop the Injustice League arc in the middle to allow for Salvation Run. When I was able to get back to it, Per Degaton, Despero and Starro weren't available to me for various reasons. I've come up with something else Luthor could have been doing instead, but events in other books will delay this stuff for an indefinite amount of time. I'll get back to it when I can.


Originally Posted by Dwayne McDuffie
(regarding the Injustice League) I'd originally intended for that story to run 8 issues, but it had to be cut short for Suicide Run, so I made up a new secret Luthor plot that tied into the dangling Per Degaton plot from Brad's run, but it turned out that Geoff already had plans to wrap that up, so I've come up with a third Luthor plot, but I'm not sure when I'll get back to it, as I'm fairly tightly plotted for the next couple of years. I will get to it though, promise.

Originally Posted by Dwayne McDuffie
Actually, my intention was to keep Red Tornado in the computer for quite a while (both to keep him off stage for a bit, and to set up another storyline I had notions of exploring), but DC needed him back in his body immediately for a mini-series. So, I planned the Amazo rematch as a B-plot in another story, unfortunately, that story had to be dropped because of something else that was planned in another title. So I pushed up the Vixen arc to take that place, but as I was writing it, I found out certain things about Final Crisis that forced me to cut the Vixen Arc short. Things happen. Whether I find a particular character interesting is entirely, and unsurprisingly, a function of what I find interesting, Some characters work better for me in a solo setting than a team setting, for instance, some characters aren't as interesting with this line-up than they would be with a slightly different one. That said, my tendency is to work with the characters I'm less interested in (Red Tornado, Hawkgirl, Red Arrow) more, in order to give them some face time. Batman and Superman don't need a showcase, they're in 6 other books a month, and I've written cool bits for them myself dozens of times, so they'll step to the background, except for a couple of times a year.

Originally Posted by Dwayne McDuffie
I did want to use the quite different version of the CSA I made up for the Justice League Unlimited show, but at the time, I wasn't allowed to do any alternate Earths. ...
I still think the multiverse is off-limits to me, along with time travel and a couple more areas that other DCU titles are focusing on. If that changes, I'll definitely pitch a road trip through some of the 52.


Originally Posted by Dwayne McDuffie
DC is giving the fans what they want, and that's big event books that have affect the entire line, and promotable events in the main solo titles. When that stuff stops selling better than regular comics, DC will stop doing them. Until and unless, JLA's going to have to adapt to the times. When this version of JLA launched, it was in a continuity bubble that left it free and clear of the continuity in other titles. As soon as it synched back up with the rest of the universe, we had to pay the tab for that freedom.

Looking ahead, the line-wide continuity is going to eventually line up for a more traditional JLA, but we're not there yet. At the moment, none of the big seven are available. Beyond that, The Hawks, Green Arrow, both Atoms, Captain Marvel and almost everyone I think of as either a big gun, or a traditional JLA favorite are likewise not available. So as we wait for things to settle down in the other titles, I'm doing "Cap's Kooky Quartet." Of course, in this case Captain America isn't available, either.




Originally Posted by Dwayne McDuffie
Final Crisis and other events left me without access to any of the characters that I want on the team. I couldn't just have everyone disappear mid-arc, so I had it happen on camera. Losing the big guns was a problem for me, so I decided to make it a problem for Black Canary. Fortunately, it also let me pull the trigger on the Hal Jordan League, which I've been either writing around, or spinning my wheels to synch up with, since my first issue on the book.


Originally Posted by Dwayne McDuffie
there are three current members of the League I wish weren't on it.

Originally Posted by Dwayne McDuffie
I think Arsenal is more interesting than Red Arrow, but that's not my call.


Originally Posted by Dwayne McDuffie
Out of the current team, Red Arrow and Kendra are the least interesting for me, mainly because once I figured out what to do with them, circumstances kept me from ever doing it.

Originally Posted by Dwayne McDuffie
None of this is operative anymore, so it's probably okay to answer:

My plan was for Kendra to break up rather painfully with Roy, in time for that to be the reason Roy left the JLA (to go to the other title he was supposed to be going to back when I planned this). Kendra would have stayed with the team, but been without a romantic partner for a while. Most of the League, friends with Roy since he was a teen, would resent Kendra for staying on when she was the one who hurt their friend. She was going to be pretty much a loner except for her relationship with Wonder Woman (which would eventually be good, although Kendra would misread her for a while, causing friction until Diana helped her through some tough times), and Black Lightning, who would treat her like a surrogate daughter (I'd also planned to have her go to Jeff's for Thanksgiving, and meet the rest of his family). Kendra was going to come out of all this with a new focus, and a slightly adjusted status quo that would keep her front and center in JLA. Roy and Kendra would reconcile in about two years, but never be a couple again, except for one night that they'd both be sorry for, and never mention again.

But continuity changed in other books (i was informed that Kendra would die in Final Crisis), so I had to toss it all. Actually twice, because my back up plan was derailed by Kendra's recent undeath.


Originally Posted by Dwayne McDuffie
Actually, Firestorm got me on JLA, not the other way around. Dan always intended to put Firestorm on the team, the editors told me so back when I was writing fill-ins on the last three issues of Firestorm. That work made them take a look at me for JLA. By the time they were ready to put him on JLA, I was writing the book, so I did as I was told.


Originally Posted by Dwayne McDuffie
I've had virtually no input into the composition of JLA. It's DC Comics' flagship book. They tell me who to put on the team, based on their needs elsewhere in the universe, and I do it. I believe I had influence in getting rid of Red Tornado, but even there I was forced to put him back in his body about two years before I had planned to.

So the team was set before I got the gig, when I came on, I was told to add John Stewart to the rotation (in preparation for Hal leaving to get his own JLA title - which still hasn't quite happened, leaving several of my subplots idling for almost two years). Likewise Firestorm was set up to be added to the team months before I had the job (coincidentally, I wrote the last three issues of Firestorm's monthly comic. I was told to demonstrate his power-levels, as he was about to join the JLA, this was months before I was even being considered for the JLA job). Eddie Berganza told me that Ed Benes wanted Zatanna on the team and I heard about Dr. Light joining from a fan who heard it from Dan Didio before Dan or Eddie had mentioned it to me.

These are the only changes to the roster since issue 12.

There are a large number of changes coming up, mostly due to members leaving in the aftermath of Final Crisis. Again, I had little to no influence on how the team is shaking out. Dan and Eddie are allowing me to frequently guest star several characters who by rights should be written out of the book because of what's going on in their titles. They also acquiesced to my request for a member rejoining the team (as soon as another project is done with him in about eight months). That character will be my first addition to the team, roughly two years after taking over the book.

If it were up to me, JLA would be made up of roughly the six most popular DC characters plus a rotating seventh spot that would be used to balance the personalities, create new story opportunities and/or pump up an interesting, but so far less commercially successful character.


Originally Posted by Dwayne McDuffie
I was able to eliminate one member by choice (although circumstances seem to have forced him back in), all of the additions were mandated.

Originally Posted by Dwayne McDuffie
If it were my pick, it would be Superman, Batman, Wonder Woman, Hal Jordan, either Flash, plus any one of Green Arrow, Aquaman, Martian Manhunter, or either Hawk, plus two guys that people know but who can't quite hold a book (Firestorm, Black Canary, Vixen, Zatanna, Dr. Light, Atom, Red Tornado - like that), and finally a wild card, a character who I totally have control of their continuity, so I can really do things to them that matter (someone new I made up, or a Milestone character, or an MLJ character, doesn't matter which).

To that I would add a guest member on a per-arc basis, (although I'd rotate out one or two of my regulars most issues as "busy on another case," just to make room).

So ideally I'd have 9 or 10 members total, but I'd usually only use 7 or 8, plus frequent, story-dependent guest stars.

And I'd also get to use cream of the crop villains, as long as I'm fantasizing.

But instead I've got who I've got, so I'm choosing to tell a story about the organization for a few months, until some of the guys I want are available again.


Originally Posted by Dwayne McDuffie
I do get frustrated, but it comes with the job. The nature of monthly comics has changed drastically over the past 20 years. JLA used to be THE place to go to see the big guns together, dealing with the gravest threats in the DCU. Now there are several big event crossovers a year, and those titles are where the huge stories happen. So I have to tell stories that feed into and come out of those events. I'd prefer if, as on Justice League Unlimited, I could tell stories that were at the center of the characters lives, but that was a very different circumstance. JLA the comic is part of a larger patchwork, and my mandate is to support the bigger story of the DCU.

I think we could do a much better job of making the comic feel more self-contained while still serving the needs of the DCU, and I'm working on ways to do that, but the truth of the matter is, every three or four months, I have to sort of drop everything and deal with a crossover or other event. In my next arc of 6 issues, there are three of these events (four if you count the Milestone guest shot). That makes JLA integral to the DCU, but it also makes us lurch around more than a bit.










(Post a new comment)


[info]shanejayell
2009-04-23 08:46 pm UTC (link)
It leaves you wondering how GOOD this book could be if editorial would just leave Dwayne alone to write it his way.

(Reply to this) (Thread)

(no subject) - [info]brilliantnova, 2009-04-23 10:12 pm UTC

[info]nevermore999
2009-04-23 08:47 pm UTC (link)
God, poor McDuffie. DC really needs to stop screwing with that book, but I suppose it's hard, considering the characters in it.

But <3 John's analysis of Dinah. Awesome.

Of course, by his reasoning, DIANA would be a great leader too...

(Reply to this)


[info]xlineartx
2009-04-23 08:55 pm UTC (link)
So as we wait for things to settle down in the other titles, I'm doing "Cap's Kooky Quartet." Of course, in this case Captain America isn't available, either.

Disappointing, as I imagine that would be Steve, Bucky, Eli, and Sam all in goofy hats. I would read that. I would read that so hard.

DC is giving the fans what they want, and that's big event books that have affect the entire line, and promotable events in the main solo titles. When that stuff stops selling better than regular comics, DC will stop doing them.

Dammit, DC. This is not a workable business model.

And John giving love to the most underrated woman in comics? Fills my little Dinah-fangirl heart with glee. Also, I like it when John gets to have a personality (especially when that personality is gruff but forthright. Go, Competent Lantern, go!).

(Reply to this) (Thread)

(no subject) - [info]bluefall, 2009-04-23 09:05 pm UTC
(no subject) - [info]xlineartx, 2009-04-23 09:14 pm UTC
(no subject) - [info]batcookies, 2009-04-23 09:22 pm UTC
(no subject) - [info]colonel_green, 2009-04-23 09:29 pm UTC
(no subject) - [info]batcookies, 2009-04-23 09:36 pm UTC
(no subject) - [info]bluefall, 2009-04-23 09:36 pm UTC
(no subject) - [info]xlineartx, 2009-04-23 09:55 pm UTC
(no subject) - [info]bluefall, 2009-04-23 10:15 pm UTC
(no subject) - [info]xlineartx, 2009-04-23 11:16 pm UTC
(no subject) - [info]bluefall, 2009-04-23 11:28 pm UTC
(no subject) - [info]magus_69, 2009-04-24 02:07 am UTC
(no subject) - [info]ashtoreth, 2009-04-24 08:48 pm UTC
(no subject) - [info]cmdr_zoom, 2009-04-25 12:03 am UTC
(no subject) - [info]ashtoreth, 2009-04-25 12:39 am UTC
(no subject) - [info]unknownscribler, 2009-04-24 09:46 am UTC

[info]interrobamf
2009-04-23 08:58 pm UTC (link)
People complain about a perceived lack of inter-title continuity and are surprised when it turns out to an inconvenience to writers.

(Reply to this)


[info]starwolf_oakley
2009-04-23 09:00 pm UTC (link)
McDuffie is a talented writer, yet all I can do is smirk at the line "Batman chafes." So many jokes.

It makes logical sense for the JLA to have characters that don't carry their own series. Sometimes, that's how they *get* to carry their own series.

Regarding Superman and Batman... I say go with the flow and just have them in the book for the BIG CROSSOVERS.

(Reply to this) (Thread)

(no subject) - [info]yotsuba123, 2009-04-24 06:14 am UTC

[info]bluefall
2009-04-23 09:03 pm UTC (link)
It's hardly news that crossovers make titles suck, but I do wonder what it says that we're getting to the point where the writers are willing and able to say that in public.

As for this month's issue itself... totally meh - I'm so sick of Dinah being childish, I can't tell you - but I did think the leadership conversation here was pretty interesting. Dead right on Batman, half-right on Superman, I think - Clark's problem isn't so much that he wants to protect everybody, as that he simply doesn't think to include anybody else in the day-saving. He's just not a collaborative worker, period. Which he comes by honestly, because how often in his life are other people actually helpful compared to them being in the way? Even his job is an individualistic one.

The solution, of course, is Diana or J'onn, but you can't bring up Diana because there's no good non-meta reason that she isn't in charge to dismiss her with, and J'onn's stuck in limbo until the Darkest Night nonsense is over. I still maintain that, while John's right about the fact that Dinah can be a better leader than Bruce or Clark, she's not suited to it. You've gotta be an ass sometimes to be in charge, you've gotta be willing to fight your friends and make peace with people who's heads you want to conk together and assert yourself over people you care about and respect. Particularly in the League, which, yes, is a bunch of alphas. And while Dinah does have that ability, her choices tend to avoid that situation - look at the dynamic she has with Babs and Ollie. Being the boss, being the person who gets backtalked and who can't do her own thing because she's responsible for the team, it wears on her. And the League are jerks for asking it of her, just as much as they'd be jerks for asking Clark to work side-by-side with Luthor on some long-term alliance or asking Kimiyo to give up her research and fight crime full-time.

(Reply to this) (Thread)

(no subject) - [info]shanejayell, 2009-04-23 09:17 pm UTC
(no subject) - [info]scottyquick, 2009-04-23 09:20 pm UTC
(no subject) - [info]perletwo, 2009-04-23 10:55 pm UTC
(no subject) - [info]scottyquick, 2009-04-23 11:04 pm UTC
(no subject) - [info]runespoor7, 2009-04-23 09:18 pm UTC
(no subject) - [info]bluefall, 2009-04-23 09:22 pm UTC
(no subject) - [info]batcookies, 2009-04-23 09:32 pm UTC
(no subject) - [info]bluefall, 2009-04-23 09:49 pm UTC
(no subject) - [info]batcookies, 2009-04-23 10:12 pm UTC
(no subject) - [info]bluefall, 2009-04-23 10:21 pm UTC
(no subject) - [info]seriousfic, 2009-04-24 12:52 am UTC
(no subject) - [info]bluefall, 2009-04-24 12:55 am UTC
(no subject) - [info]seriousfic, 2009-04-24 01:02 am UTC
(no subject) - [info]perletwo, 2009-04-23 10:57 pm UTC
(no subject) - [info]magus_69, 2009-04-24 02:37 am UTC
(no subject) - [info]perletwo, 2009-04-24 06:55 am UTC
(no subject) - [info]cmdr_zoom, 2009-04-24 04:17 pm UTC
(no subject) - [info]perletwo, 2009-04-24 04:31 pm UTC
(no subject) - [info]xlineartx, 2009-04-23 09:30 pm UTC
(no subject) - [info]shadwing, 2009-04-23 10:09 pm UTC
(no subject) - [info]unknownscribler, 2009-04-24 10:00 am UTC

[info]parsimonia
2009-04-23 09:13 pm UTC (link)
DC is giving the fans what they want, and that's big event books that have affect the entire line, and promotable events in the main solo titles. When that stuff stops selling better than regular comics, DC will stop doing them.

Which reinforces my determination to not buy into any more big crossover events like Final Crisis or Blackest Night, and instead focus focus on titles like Booster Gold, Superman/Batman, Batman Confidential (and okay, Streets of Gotham, Detective, and I'll likely give Red Robin a go).

His (now sacked) plans for Kendra and Roy sound pretty interesting, and something I'd want to read (and I don't even read JLA much). I wonder what other team Roy was supposed to have joined. Outsiders?

I don't know if I agree with his choice of line-up for his ideal JLA...I'd preferably have a couple smaller names in there as central characters.

Eddie Berganza told me that Ed Benes wanted Zatanna on the team

Ed Benes gets say in who is on the team? Why, so he can draw more women in fishnets with their asses hanging out of their leotards?

(Reply to this) (Thread)

(no subject) - [info]shadwing, 2009-04-23 09:37 pm UTC
(no subject) - [info]jarodrussell, 2009-04-23 11:22 pm UTC
(no subject) - [info]ashtoreth, 2009-04-24 08:55 pm UTC

[info]lieut_kettch
2009-04-23 09:16 pm UTC (link)
Anyone else want to tar and feather Didio in front of Dwayne McDuffie's house?

Love the scene with John and Mari. I found myself hearing Phil LaMarr and Gina Torres' voices with no conscious effort.

(Reply to this) (Thread)

(no subject) - [info]majingojira, 2009-04-23 09:28 pm UTC
(no subject) - [info]cmdr_zoom, 2009-04-24 12:37 am UTC
(no subject) - [info]lieut_kettch, 2009-04-24 07:01 am UTC
(no subject) - [info]unknownscribler, 2009-04-24 10:01 am UTC
(no subject) - [info]cmdr_zoom, 2009-04-24 04:06 pm UTC

[info]scottyquick
2009-04-23 09:18 pm UTC (link)
Crap, I have Ed Benes to thank for Zatanna joining the JLA?

I'm also really sick of Roy as "Red Arrow". It's boring, and it has really affected Roy in a negative way. Arsenal is all about getting rid of Ollie where Ollie's not needed, about him demonstrating himself as his own person, who's most distinctly not Speedy or Canary Lad or Dick's boy Best Friend.

(Reply to this) (Thread)

(no subject) - [info]mari_redstar, 2009-04-23 11:06 pm UTC
(no subject) - [info]xlineartx, 2009-04-23 11:36 pm UTC
(no subject) - [info]seawolf10, 2009-04-24 08:31 pm UTC
Once, someone wrote a story where Ollie was the Green Canary - [info]ashtoreth, 2009-04-24 08:59 pm UTC
Re: Once, someone wrote a story where Ollie was the Green Canary - [info]seawolf10, 2009-04-24 09:04 pm UTC
Somewhere, Hal is conflicted and doesn't know why! - [info]mari_redstar, 2009-04-25 05:02 pm UTC
(no subject) - [info]ashtoreth, 2009-04-26 12:36 am UTC

[info]blake_reitz
2009-04-23 09:26 pm UTC (link)
This is continuity at it's worst. Instead of working together to create a shared universe that's full to the brim with potential, the guy can't even finish a goddamn story arc.

I wish they would just give him a Milestone book to write (And on it's own "Earth-Milestone" too, so we don't have to worry if Static is busy fishing/being a Titan/being dead/being evil/being a frog with lightning powers/etc...

(Reply to this)


[info]lonewolf23k
2009-04-23 09:43 pm UTC (link)
Well, considering his notes, I'm now willing to forgive McDuffie for the current state of the JLA, since it's really due to Executive Meddling.

...But I'm still dropping the book.

(Reply to this)


[info]ex_menagerie993
2009-04-23 09:46 pm UTC (link)
This is pretty much why I've stopped reading mainstream comics. The concept of editorial mandate has actually gotten out of hand to the point where good stories must be ignored for the sake of the flavor of the month crossover. This gets old. Fast. We're looking at a different generation now picking up comics. We can't know what characters will stick around and be favorites if they never have their own time to shine.

Hell, I'd buy a comic full of the X-men playing baseball, or the JLA having a sit down meal any day over the bloody minded crossover nonsense.

(Reply to this)


[info]trueredorion
2009-04-23 10:29 pm UTC (link)
I'd probably be more sympathetic if I didn't hate McDuffie's writing with a passion. After his awful Fantastic Four and Firestorm runs I applaud DC keeping characters I like away from him.

(Reply to this)


[info]jlroberson
2009-04-23 10:31 pm UTC (link)
This is why it's stifling to have to work on books where the editor is the actual creator, and that are tied into DC's macro-continuity.

And why having to coordinate such continuity destroys decent books. It certainly doesn't tend to make for good literature. But DC proper now is aspiring to nothing more than protecting trademarks that are so important for cartoons and toys. I miss when Vertigo was a truly active force at DC. God, that was such a long time ago...

(Reply to this)


[info]freddylloyd
2009-04-23 10:50 pm UTC (link)
I'm struck by the number of times McDuffie refers not just to doing something because of an editorial mandate, but to going in a particular direction because of an editorial mandate and then being told he has to go in another direction instead.

Roy's going to another book! Or maybe not! Kendra's dying! Just kidding! Hal's getting his own league! But not yet!

As I recall, when Chuck Dixon and DC parted ways, he spoke of indecisive and untimely editorial mandates as a reason. Appears to be a pattern.

(Reply to this) (Thread)

(no subject) - [info]cmdr_zoom, 2009-04-24 12:40 am UTC
(no subject) - [info]jlroberson, 2009-04-26 03:48 am UTC

[info]arbre_rieur
2009-04-23 10:52 pm UTC (link)
Jesus. No wonder Kurt Busiek dropped out of writing this book.

(Reply to this)


[info]jarodrussell
2009-04-23 10:52 pm UTC (link)
tl;dr

So Zatanna and Black Canary are on the same team. That must be convenient for certain fetishists.

(Reply to this) (Thread)

(no subject) - [info]scottyquick, 2009-04-23 11:07 pm UTC
(no subject) - [info]jarodrussell, 2009-04-23 11:18 pm UTC
(no subject) - [info]cmdr_zoom, 2009-04-24 12:38 am UTC
(no subject) - [info]jarodrussell, 2009-04-24 08:39 am UTC

[info]seawolf10
2009-04-23 11:10 pm UTC (link)
You'd think even Didio would have had more sense than to shit all over one of the field's best writers like this.

(Reply to this)


[info]seriousfic
2009-04-23 11:25 pm UTC (link)
So Countdown, created specifically to be in continuity with Final Crisis, doesn't have to be in continuity with Final Crisis, but Justice League, created specifically to showcase Batman and Superman and Wonder Woman et al outside of their specific titles, HAS to be in continuity with everyone's specific titles.

Makes perfect sense, really, in a "we've always been at war with Eurasia" kind of way.

(Reply to this)


[info]mullon
2009-04-23 11:30 pm UTC (link)
I wish now that DC would drop JLA and reassign Action Hank to a smaller book that they don't pay as much attention to so his writing can really shine.

(Reply to this)


[info]filbypott
2009-04-24 04:06 am UTC (link)
This leads me to believe that JLA would be better off as an in-and-out-of-continuity series like Superman/Batman.

(Reply to this) (Thread)

(no subject) - [info]unknownscribler, 2009-04-24 10:04 am UTC
(no subject) - [info]ashtoreth, 2009-04-24 09:05 pm UTC
Source for the quotes?
[info]kali921
2009-04-24 10:09 am UTC (link)
Could you cite the source for these quotes? Where did he say this?

Also, what was that mini with Red Tornado?

(Reply to this) (Thread)

Re: Source for the quotes? - [info]batcookies, 2009-04-24 07:29 pm UTC

[info]retro_nouveau
2009-04-24 10:48 am UTC (link)
So Dwayne McDuffie was responsible for so much JLU goodness, and he wants to bring a new alternate-universe team to the DCU? I'm ready for a road trip around the infinite multiverse 52! Welcome to retro's list of favorite writers, Mr. McDuffie! I wish more strength for him in fighting the evil editors.

(Reply to this) (Thread)

(no subject) - [info]bwmedia.wordpress.com, 2009-04-24 01:40 pm UTC

[info]ashtoreth
2009-04-24 09:06 pm UTC (link)
Thanks for posting this portion of JLA! I enjoyed this part extremely.

..John's butt is getting wet, isn't it?

(Reply to this)


[info]psychop_rex
2009-04-25 01:23 am UTC (link)
It seems to me that editors these days are learning the wrong lessons, those being A: if something works one time, it works every time, and B: lesson A is proved correct by the fact that our books are selling like hotcakes no matter what we do. This fails to take into account what they SHOULD be learning, which is lesson C: overexposure is bad.
As I understand it, 'Crisis' was such a huge hit that DC went 'ye gods, we've got a goldmine here! We must do more of them!' And so they did - ever since then, they did one company-wide crossover a year, and Marvel followed their example. This was a little annoying, but bearable - it only happened once a year, after all. But in the last few years, I've completely lost count of how many giant crossovers have come and gone, and they keep pumping out more of them!
News flash, editors - drama depends on TIMING. If you have a large crossover against a gigantic evil every now and then, that's cool - there's great spectacle for huge battles and epic stories. If you kill a character fairly rarely, then it will come as a shock, and add real pathos. But if you have fifty $#@&in' crossovers a year and kill off characters willy-nilly, then not only do your readers cease to give a damn, but you use up all the good stories! How the hell is anyone supposed to keep track of so many gigantic happenings at once? The reason most of these stories sell like hotcakes, I would imagine, is because readers are desperately trying to figure out just what is happening to their favorite characters.
My message, therefore, is this: cool DOWN. Slow up. Ease off. Save these earth-shattering Kabooms for just every once in a while. Your books will continue to sell well regardless, and you'll get a huge debt of gratitude from both older readers and newer ones who don't have to scramble to figure out just what in hell is going on.

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