The Trickster, understandably, wasn't happy. But he was clever and powerful, and he had a plan. He'd hold a Game dedicated to her glory, and revitalize her that way.
Unfortunately, things didn't go according to plan, and the Pale Maiden was fading faster than he'd feared. So, during the game, he panicked and called for human sacrifices -- blood sacrifice in her name. She tried to stop him, but someone listened to him and not her.