You're right about the movies not including Daredevil and etc, because they weren't made under Marvel (I think, please don't quote me on this) - I've heard that the right to those movies will eventually come back to Marvel though, which will result into a reboot (like the new Spiderman movie) of so said movie. So once those movies get remade, they'll be considered MCU. Otherwise, they're generally considered separate 'worlds'. Games I've been in have been pretty awesome about labeling those characters and worlds.
Animated Marvel is also not considered MCU, but I'm not sure how people label it. 'Animated' should suffice, maybe?