But aren't you failing from go? If someone has standards you know you can't meet, you're setting yourself up for failure. No one can lie forever. Eventually, real people become real. Or, if not that, they become miserable. You can't hide for a lifetime, and be happy, so it's like cutting off your nose to spite your face.
You think it's right to lie about who you are to make people like you? You sound like a politician.
No, you're wrong. Depending on the nature of the relationship, there comes a point where someone has to know you, where you have to know them. Lying, at that point, is, as they say, a really dick move.