"Because," Jareth said, a heavy sigh on his lips. "She refuses to give out so much as a name, she spreads a substance everywhere she goes that smells like a rotten fruit basket everywhere...and she thwarts my every plan." Then there was the ignoring too, but Jareth decided not to go into that.
After all, he had already been quite candid with her, far more candid than he would normally be with a near stranger. Something about her grace and bell like voice relaxed him, loosened his tongue, and he liked it, he liked her. "You don't have to be a witch, you know." Jareth spoke with conviction, though he had little information on witches in general or Alice in particular. "You can choose to be good, to stop doing the things you do. I'd hate to see someone as friendly as you end up like THE WITCH."