"Ouch," he said with a laugh. "I guess I could be ok with you shopping around, as long as it's not with anyone I'm related to, yea?"
Yes, he had used himself as a model for a number of his products. It was less awkward to "sell himself" so to speak, than to use some other bloke's junk to model his wares. That would make even him uncomfortable, plus he was fairly familiar with himself, it was just easier. But, he hadn't ever expected it to be use on him either, not that he was complaining, she seemed to know what she was doing!