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armatt.pl - Secrets of marketing [05 Mar 2013|04:48pm] Home Preface Articles Finding out about customers A word about focus groups for business customers Aren't good business ideas based on hunches? Don't use market research as a sales technique! FINDING OUT ABOUT CUSTOMERS For a few pounds more Getting started Making the most of publications Mystery shopping Questions, questions and more questions Sampling for business to business markets Sampling is important Should we use online surveys? Somebody has already done some of your research for you! Using the Market Breakdown Calculator Variable What about my new restaurant? What about using an independent researcher? Which is the most effective technique to use? You only have to reach your break-even target Getting new customers BE STRANGE Branding at its simplest Check it’s realistic Creating events Decisions, decisions Find out more about them Generating leads through sponsorship Going further afield? It pays to network Making your communications consistent Set a budget Set some goals So, how do I get new customers? The truth. . . that’s your brand To affinity and beyond Using press releases What to do with failure What to track Who needs advertising? Why not just advertise? Keeping customers AbraCAD Engineering Carrying out research on existing customers Constant communication with customers Customer service Customers are just people Data-driven marketing It’s the system Knowing the truth from your customers Lifetime value (LTV) Moments of Truth Putting things right Satisfied customers are not necessarily loyal Should you have a website? The value of failure We’re all individuals Marketing isn rsquo t a one time fix Involve your people It’s all going horribly RIGHT! It’s all going horribly wrong KEEPING IT GOING Review progress every day Take time out Tell us what you find out The excitement of magnolia emulsion Opportunities are for your business A model for Your Business Business objectives But what does it all mean? FIRST STEPS IN THE PLANNING PROCESS How important are your customers? Real retail experiences The marketing plan What about customers? What business are you in? What is the trading environment? What next? Where are all the customers? Your values and purpose Ready marketing and pr Ready-Marketing and PR The beginnings of strategy Beware geeks bearing gifs6 Break even means never having to hold a sale But I’m different Diversification Forget about price How convenient can you make it? I’m sorry, we’re full Intro Look at value, not cost Products that meet needs Sector 1 Sector 2 Sector 3 Sector 4 Striking a balance The main reasons customers come back to us Things you can change. . . and things you can’t To promote new memberships What do strategies look like? Yes, but we have no bananas What s so different about small business A sense of purpose But I want to be famous But what if I don't have any customers? DIY marketing? Finding your own way First thoughts on starting a business Growing overheads instead of the business Happiness is a hairy potato How about. . .? Important numbers Investing in your customers Let's get three things straight ‘Marketing is the whole company seen from the point of view of the customer.' Strategies for success Strategy for the second generation Take action now Thinking laterally What is marketing? What kind of reader are you? You can be small And successful Useful links Sitemap Cobtact us post comment

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