Not that I follow this sort of thing, but it came up in a news feed of mine, a compilation of interviews with Robert Pattinson (the lead actor) where he goes on and on trash talking the movies and books. I thought the lead was supposed to be pretty emotionless, anyway. But yes, if I were being paid a huge sum of money to play a character I hated, I'd do it, too.
You've never read 50 Shades of Grey> Just kidding. Neither have I. Of course, Irene knew the answer.