"Clio reckons so, and she knows better'n me," Will said. "There was some fad, did Much show you? Where they was all singing sea shanties. This would work the same way. She's even got an idea of how we can use it to hit the Sheriff. Get people to do Rottingham videos, so's that's how everyone thinks of him for a while. Theory is, the knock-on effect will turn him into a buffoon for a while. Keep him off our tails."