"Some immortals would steer clear if they knew we were behind it. So it's gotta be a good gimmick for both ends. If we want good clientele on either side of the pendulum it's got to be a good hook. What did you have in mind mother dearest?" He made a grabby hand at her wine glass. He wanted some himself.
"You know who would help throw you a launch party. Our favorite party guest. Dionysus." He grinned. It would give Eros an even more likely excuse to see his favorite Uncle.