[asldhgasd; he's going to actually die because now Keith's trying to comfort him about this and all he wants to do is flirt and kiss you, you jerk. Then again, small mercies that the sign isn't more specific about who he wants to pay attention to. Anyway.]
I-- I know. It's just... embarrassing. [Somehow!!1 despite being bffs!!1 this is really a topic of conversation they rarely discuss, signs or otherwise.]