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Charming's one way of puttin' it. I prefer egotistical Viking asshole, myself. [ sookie is caught in a neverending loop of defending eric one moment, and insulting him the next. ]
It's synthetic blood that the Japanese developed. It comes in all your standard human blood type varieties. Takes away the need for vampires to feed exclusively on people. Sure, there are those who are willing donors and fangbangers who get o-- enjoy bein' bitten, but mainstreaming on TruBlood's the staple of the day.