The first Sunday of every month, I heard. Which means that ATP will almost never be at a good time relative to our apps. It will usually be the day apps close; for instance, they'll put up a meme October 2, which is when our apps will close. And we're not going to keep doing this; this is pretty much a one-time thing.
We might delay the apps until evening, but all the apps would definitely be in by midnight tonight.