armatt.pl - Secrets of marketing
- Home
- Articles
- Finding out about customers
- A word about focus groups for business customers
- Aren't good business ideas based on hunches?
- Don't use market research as a sales technique!
- FINDING OUT ABOUT CUSTOMERS
- For a few pounds more
- Getting started
- Making the most of publications
- Mystery shopping
- Questions, questions and more questions
- Sampling for business to business markets
- Sampling is important
- Should we use online surveys?
- Somebody has already done some of your research for you!
- Using the Market Breakdown Calculator
- Variable
- What about my new restaurant?
- What about using an independent researcher?
- Which is the most effective technique to use?
- You only have to reach your break-even target
- Getting new customers
- BE STRANGE
- Branding at its simplest
- Check it’s realistic
- Creating events
- Decisions, decisions
- Find out more about them
- Generating leads through sponsorship
- Going further afield?
- It pays to network
- Making your communications consistent
- Set a budget
- Set some goals
- So, how do I get new customers?
- The truth. . . that’s your brand
- To affinity and beyond
- Using press releases
- What to do with failure
- What to track
- Who needs advertising?
- Why not just advertise?
- Keeping customers
- AbraCAD Engineering
- Carrying out research on existing customers
- Constant communication with customers
- Customer service
- Customers are just people
- Data-driven marketing
- It’s the system
- Knowing the truth from your customers
- Lifetime value (LTV)
- Moments of Truth
- Putting things right
- Satisfied customers are not necessarily loyal
- Should you have a website?
- The value of failure
- We’re all individuals
- Marketing isn rsquo t a one time fix
- Opportunities are for your business
- A model for Your Business
- Business objectives
- But what does it all mean?
- FIRST STEPS IN THE PLANNING PROCESS
- How important are your customers?
- Real retail experiences
- The marketing plan
- What about customers?
- What business are you in?
- What is the trading environment?
- What next?
- Where are all the customers?
- Your values and purpose
- Ready marketing and pr
- The beginnings of strategy
- Beware geeks bearing gifs6
- Break even means never having to hold a sale
- But I’m different
- Diversification
- Forget about price
- How convenient can you make it?
- I’m sorry, we’re full
- Intro
- Look at value, not cost
- Products that meet needs
- Sector 1
- Sector 2
- Sector 3
- Sector 4
- Striking a balance
- The main reasons customers come back to us
- Things you can change. . . and things you can’t
- To promote new memberships
- What do strategies look like?
- Yes, but we have no bananas
- What s so different about small business
- A sense of purpose
- But I want to be famous
- But what if I don't have any customers?
- DIY marketing?
- Finding your own way
- First thoughts on starting a business
- Growing overheads instead of the business
- Happiness is a hairy potato
- How about. . .?
- Important numbers
- Investing in your customers
- Let's get three things straight
- ‘Marketing is the whole company seen from the point of view of the customer.'
- Strategies for success
- Strategy for the second generation
- Take action now
- Thinking laterally
- What is marketing?
- What kind of reader are you?
- You can be small And successful
- Finding out about customers
- Useful links
- Sitemap
- Cobtact us