Yes, the holiday known as Guy Fawkes Day wasn't exactly anything special here in the states, but to some more eccentric types they had their reasons for celebrating. Laurie and Peter loved any excuse to promote themselves and their shop.
Most of the people who had chosen to follow the instructions provided with the costume at least had half an idea of what they were getting into, though for those who didn't the siblings would be happy to educate them.
When the man poked his head in through the door Peter shared a quick glance with Laurie, the unspoken 'your turn' followed by a slight nod. "Hey there, welcome to Kick-Ass Comics. You get a bag of free comics, a coupon towards a later purchase, and a copy of the movie we're showing in a little while. Want some popcorn?"