"Wrong answer," Draco said with a smile. "From now on, you are Escapism, which means you dress the part and you play the part 24/7. You aren't Ron Weasley. You are the person people look at every time they get into this place. You're the one they'll see walking down the street and say 'he runs the most exclusive club in all of Britain'." He stepped closer and cast a few charms on Ron's robe, before smoothing the last of the wrinkles with his hands. "You have to be me, and maybe that will teach you a thing or two about life. You'll be the one talking to a bunch of Slytherins who can't stand you, your brother or Gryffindors in general, and yet, you'll convince them to donate lots and lots of money for your brother and his department. Is that any clearer?"
He didn't know why he bothered. No, he did know. Ron was a pureblood, an old family, and there were too few left. "You are a lot more than you seem to think. Now, follow me to my office." He winked at Ron, and then walked out, without waiting for Ron to follow him.