Win, I do silly thing all the time, I just hide it behind big words and unfriendly morality. It works fairly well, I've found. Too well, truthfully.
But to answer your original question, it would seem we're all incarnations of tales. Or, rather, that those incarnations live inside us somehow. We all experienced a night where these tales took us over, and since then people in the building have exhibited abilities, characteristics of their tales.
I remain sane, despite that paragraph I just typed.