Despite what many like to say, vampires are people too. At least those that choose to be civil and live their lives without drama. The others who choose to not live civilly? Like most vicious killers, human or supernatural, are monsters. Though there are some that choose to reform themselves, it depends on how old they are and what time they are coming from. Those living in the here and now tend to adapt to the times.
And this world... well. This particular world makes it interesting as you can interact with vampires openly without being judged. And for some, such as myself, it allows us the chance to get to know people we have long said good bye to or didn't have the chance to truly know before their passing or due to their station. For me, that would be my father and siblings.