Squirrels attacking Doom will never fail to be classic. As for the commercial - meh. I think I prefer the earlier versions, with the singer in the studio instead of the handpuppet. Those felt like actual (if parodic and obviously not meant to be taken seriously) - this one's just weird. I mean - skulls? A bug-eyed gopher smoking a cigarette? The HELL? Of course, they're both just beer commercials, but still.