"Norman is supposedly "very attractive" and "very charismatic," two words that I would NEVER associate with Norman."
"Really? He's a rich and successful business man, with a lengthy history of running organized crime. I don't know about 'attractive', but that suggests a certain amount of charisma."
Not necessarily. He could also be a workaholic and someone who has absolutely no qualms about screwing over someone else, which happens to be exactly the way he had always been portrayed. Even he had been charismatic to strangers, Gwen would have surely heard a different story from Harry, who was one of her best friends.