I'd forgotten all about this moment, so thanks for reminding me! :)
Ridiculously, they maintain rogues' galleries of villains who are enemies for them and them alone
At least two major heroes we know do that deliberately; Batman, so that HE, rather than innocents, becomes the focus for their schemes. Innocents might be harmed true, but if the villain is obsessing about the hero, there's less time for innocent harming activities. (Means that it sucks to be a Robin sometimes since your "walking collateral damage", but that's the risk you take when you follow in the footsteps of the pixie boots)
The other is the Flash, who sought to engage his Rogues in an ongoing "game" of outwitting each other. He became an ongoing challenge for them, again, taking the brunt of their attacks which deflected them from other people.
In a slightly different take on it, the Titans set up their San Francisco HQ so it could be seen from the new Metahuman prison on Alcatraz, precisely so that villains were either reminded they were there and to behave, or if they were the sort given to breaking out and attacking, would seek to attack the Tower rather than the nearby city.