And just imagine, given EC's medically-remarked-on powers of mind control. A guy reads this thing, gets to that ad, the anxiety eats and eats at him, until he says later, to the cops, "Yes! Yes, I killed all those hookers! I had to! They gave me germs! I thought my scalp just itched, but I didn't know about the smell! AND NO ONE TOLD ME, BASTARDS! Just, just snickered, behind my back! (sob!) AND ON MY SCALP! GERMS! FILTHY GERMS, IN THEIR MILLIONS, MAKING ME BAAAAALD!"