Looks like Marvel's designers are taking a page out of DC's book (Final Crisis) for the covers. Even Cap pointing in that second one is just like Hal Jordan ring-punching us on the variant cover to FC #1.
I actually like the FC covers better. The red produced a sense of danger and the use of banners on either side of the image created the idea of a gate which the reader would have to go through or the characters escape. However prettily Asgard is drawn, the banner cuts away the image and seems to just shove everything into as small a space as possible.
But anyway. Thumbs down. I can't stand these attention-getting event stunts from Marvel, nor any stupid promises that nothing will be the same again.