If the sales of Amazing Spider-Man had utterly cratered immediately following OMD, it would've sent a message. Instead, the die-hards bitched a lot but continued to buy it. Polls don't mean a thing; if you want actual change in a mainstream comic book, you have to figure out a way to get those forty thousand die-hard fans to stop, because they'll buy the book every month even if it explodes after it's read.