I remember back when I was I kid how much I loved the Spider-man animated series, even if I didn't catch a lot of references made to the Spider-man mythos (the Spider wars or whatever was called the event with Spideys from many dimensions come to mind).
I guess is the same with these comics. Kids will like the meat of it (Adventure! Superheros being heroic ) and once they grow and start learning more about comics, they'll look back and think "man, that was cool".