They need to start organizing Memorial day in the same was as Dia de Muertos. People decorating or making small memorials to fallen servicemen or women, and then have cookouts with open place settings and food saved especially for them.
I can't think of a single military person who wouldn't pass up free food, even from the Afterlife, especially a chance to visit living family members or buddies that survived them. Hell, I could think of a few who'd get some morbid appreciation out of it. Certainly seems more respectful than just getting 20 percent off on sales.
Of course, knowing this place, I'm surprised we haven't had war-vets come back from the dead-I'm not talking about the mindless zombies either. Though it could be argued after Basic and SF training, you're a few steps close to a zombie already.