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draudigs (
draudigs
) wrote in
keepersofworld
,
@
2013
-
03
-
05
16:48:00
armatt.pl - Secrets of marketing
Home
Preface
Articles
Finding out about customers
A word about focus groups for business customers
Aren't good business ideas based on hunches?
Don't use market research as a sales technique!
FINDING OUT ABOUT CUSTOMERS
For a few pounds more
Getting started
Making the most of publications
Mystery shopping
Questions, questions and more questions
Sampling for business to business markets
Sampling is important
Should we use online surveys?
Somebody has already done some of your research for you!
Using the Market Breakdown Calculator
Variable
What about my new restaurant?
What about using an independent researcher?
Which is the most effective technique to use?
You only have to reach your break-even target
Getting new customers
BE STRANGE
Branding at its simplest
Check it’s realistic
Creating events
Decisions, decisions
Find out more about them
Generating leads through sponsorship
Going further afield?
It pays to network
Making your communications consistent
Set a budget
Set some goals
So, how do I get new customers?
The truth. . . that’s your brand
To affinity and beyond
Using press releases
What to do with failure
What to track
Who needs advertising?
Why not just advertise?
Keeping customers
AbraCAD Engineering
Carrying out research on existing customers
Constant communication with customers
Customer service
Customers are just people
Data-driven marketing
It’s the system
Knowing the truth from your customers
Lifetime value (LTV)
Moments of Truth
Putting things right
Satisfied customers are not necessarily loyal
Should you have a website?
The value of failure
We’re all individuals
Marketing isn rsquo t a one time fix
Involve your people
It’s all going horribly RIGHT!
It’s all going horribly wrong
KEEPING IT GOING
Review progress every day
Take time out
Tell us what you find out
The excitement of magnolia emulsion
Opportunities are for your business
A model for Your Business
Business objectives
But what does it all mean?
FIRST STEPS IN THE PLANNING PROCESS
How important are your customers?
Real retail experiences
The marketing plan
What about customers?
What business are you in?
What is the trading environment?
What next?
Where are all the customers?
Your values and purpose
Ready marketing and pr
Ready-Marketing and PR
The beginnings of strategy
Beware geeks bearing gifs6
Break even means never having to hold a sale
But I’m different
Diversification
Forget about price
How convenient can you make it?
I’m sorry, we’re full
Intro
Look at value, not cost
Products that meet needs
Sector 1
Sector 2
Sector 3
Sector 4
Striking a balance
The main reasons customers come back to us
Things you can change. . . and things you can’t
To promote new memberships
What do strategies look like?
Yes, but we have no bananas
What s so different about small business
A sense of purpose
But I want to be famous
But what if I don't have any customers?
DIY marketing?
Finding your own way
First thoughts on starting a business
Growing overheads instead of the business
Happiness is a hairy potato
How about. . .?
Important numbers
Investing in your customers
Let's get three things straight
‘Marketing is the whole company seen from the point of view of the customer.'
Strategies for success
Strategy for the second generation
Take action now
Thinking laterally
What is marketing?
What kind of reader are you?
You can be small And successful
Useful links
Sitemap
Cobtact us
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