Fondling Your Muse

I love reading. But not just anything. Some writers arrest me on the spot and shackle me to their page. But others fail to keep my attention: I soon start playing with the cat or surf off to other sites.

Our readers are exactly like that. Their attention is fickle and they will wander off if we don't grab them with our words.

That's why it's important to seize them from the moment they hit the page and get them to read our stuff in one gulp. In the following five steps I'll show you how to glue readers to your page, whether you're writing a blog post, an article, or a book.

( 1. Sweep in; don't creep in. )

Source: WriteToDone