I'm SC, and this is my first character here - King. He's a baddie, and he sees very little wrong with slowly torturing someone to death given the proper reasons...which, erm, would generally make him a very bad baddie in any sense of the word.
Besides that, on the surface he is huge in charities, is one of the most wealthy and most eligible bachelors/businessmen in the city. Looking for plot, of course - particularly around the fact that he has a huge chip on his shoulder in regards to pictures being taken of him/interviews about him.