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"Obscene" is a legal term; it has a specific meaning. (The meaning is fuzzy, but at least there's something to point to, and it's been used in court cases.) Obscene content is not covered by 1st amendment free speech rights; anyone can refuse to allow it, and companies that use/promote it can be punished (civil or criminal) for promoting it, depending on local laws.

Note that current mainstream porn magazines and movies are not "obscene," or they wouldn't be legal to send through the mail. The standards for "obscene" content are pretty limited.

"Objectionable" is entirely based on the opinion of the reviewer.