Hi, I'm G and bringing Beelzebub/Baal into the game, Gluttony among the Seven and ruler of Africa. Originally a Seraphim, he was one of the first to fall with Lucifer and was the King of Hell's right hand for a long time, even briefly assuming rule when Christ decided to visit hell (see the Gospel of Nicodemus). He's Lucifer's supporter through and through, despite any 'rift' that might exist between them and uses that to his advantage. Rather than a yes man, he is an adviser and pretty devious in his own right. Among the Seven, I see him as trying to keep some order or understanding between them to keep Satan happy and Hell (and now earth) running.
Beelzebub has been busy waging 'war' against mankind and Heaven since the beginning. He inspired the blasphemy religions, animal worship, and many strange worship practices ranging from sacrifices to frenzies to cannibalism. In a way, he was also responsible for early agriculture, led to by gluttony, celebrations, and waste. He's always enjoyed insidious ways to poison mankind. Pestilence, famines, profligacy, that's right down his alley. So are heretics and tyrants. Black Masses, Witch Sabbats, and corrupted clergy he had a large role in as well, including the burnings. Then there's all of the possessions he did, some becoming large public spectacles. He's no friend to man, putting it simply, though he might provide a temporary illusion that he is.
His continent is either a hell or false paradise to most. Those in certain cities, namely ones in the north like Alexandria, his current seat, have an endless bounty and indulgence of every craving. Anywhere else, it's regions headed by brutal dictators and other regional tyrants who answer to his demons and are played like pawns. Still, with the dwindling human population, he likes to inspire a false sense of hope, just like he did with the false religion. The cities, new Sodoms or Gomorrahs in a way, have become those beacons but are unsurprisingly hostile to outsiders. Cathedrals have been 're-sanctified' as 'Great Brothels', other places of worship are now clubs or bars. In his land, he's the only one being worshiped. There is a new city being built in the middle of Egypt by Hell's architects that will become his seat.
I'm open to lines, of course! Beelzebub still has his non-continental duties and heads the Order of the Fly so he makes the rounds. Both of his 'main' forms lack a human alias. He uses his womanly one mostly to give 'holy apparitions' to resistance. Yeah, he's using his female form to sometimes impersonate an angel.